Product counterfeiting is a problem that continues to become a global concern. It affects the profitability of manufacturers, negatively impacts brand reputation, and strips consumers of the right to get high-quality products.
While this problem increases year after year, it is a relief to find reliable industrial equipment such as laser coding machines that can provide the necessary protection against product counterfeiting.
An Overview of Product Counterfeiting
To define, counterfeiting refers to the illegal manufacture of products that intend to imitate another product’s authenticity. This is common in various industries including fashion, pharmaceuticals, food, beverage, and others. As technology evolves, it has become more difficult for enforcers to detect counterfeit goods.
In the fight to prevent product counterfeiting, measures have been developed to help ensure that the activity will be controlled and eliminated. One of the anti-counterfeiting measures is the use of coding and marking machines.
Coding and Marking Equipment for the Prevention of Product Counterfeiting
Coding and marking solutions such as laser coding machines enhance protection against product counterfeiting. With these machines, permanent and complex codes are produced which make it difficult for product imitation to be executed. Some of the benefits of coding and marking solutions include:
- Creation of overt markings that prevent easy reproduction of products.
- Addition of discreet traceability markings that help determine product authenticity.
- Inclusion of permanent markings on product packaging to prevent others to refill or reuse.
Laser Coding Machines Can Prevent Counterfeiting
While manufacturing companies rely on coding technologies, laser coding machines are a popular choice for many. These machines are equipped with features and are highly capable to prevent product imitations and illegal reproduction.
Laser coding machines create codes that are:
- Permanent;
- Easily visible;
- Complex and distinct.
Unlike other coding solutions, laser coding machines can be used in a wide range of packaging materials such as plastics, glass, and paper. The production of codes can be accomplished through a fast process that doesn’t get in the way of the expected production time.
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Product counterfeiting is a problem that can affect your reputation, sales, and consumer satisfaction. If you are involved in the manufacture of products whether as a small-scale or large-scale manufacturer, you should consider the benefits of investing in a laser coding machine to prevent product counterfeiting and give your brand the protection it needs.
The upfront investment you’ll put in a laser coding machine is incomparable to its long-term benefits. There are reasons why manufacturers choose a laser coder. It shouldn’t take long for you to appreciate the additional security feature that it provides.
Want to find laser coding machines that can help spare you from problems related to product counterfeiting? Send us a message. Elixir Industrial Equipment, Inc. has the coding and marking solutions that you need.