Product packaging is a crucial part of your marketing strategies as well as in the purchasing decisions of consumers. According to research, 64% of consumers are encouraged to try new products based on their packaging. The study also shows that it is a factor as to why 41% of consumers will engage in repeat purchases. As packaging innovations evolve, it’s important to explore new methods that will open great business opportunities. One of them is QR code packaging.
QR Code Packaging in the Peak Season
QR Code or Quick Response Code maximizes customer engagement. They can help feed consumer curiosity and give your product the exposure it needs despite the competition.
To convince you further, here are some top reasons to use QR codes for packaging, especially this peak season.
1. Build an instant connection with your customers.
You can form a connection between your customers and your brand through QR codes. Customers will just scan the code to access a variety of content about your product or company.
2. Take advantage of engaging content.
QR codes may be used to provide instant access to a variety of relevant content for your business. If you have how-to videos, product guides, or exclusive offers, you can use QR code packaging to allow your customers to access and engage with your content.
3. Drive online traffic.
Do you have a website or social media account? Use QR Code packaging to drive traffic to your online sites. During the peak season, customers who are in a rush will appreciate getting instant access to sites without having to write their web addresses.
4. Provide access to after-sales support.
Customers value after-sales support. They will appreciate it more if you can provide easy access to your services. QR codes facilitate simple access to post-purchase information which allows customers to easily get the support they need.
5. Learn customer insights.
QR code packaging can also improve your marketing strategies. It can be a powerful tool to gather data on how often codes are scanned or how customers respond to your content. You can use this data to improve your marketing strategies and make the most of its impact.
6. Reduce waste.
Sustainability can be your business advantage. With QR code packaging, you can reduce the use of paper and ink. No need to print out manuals or flyers as QR codes provide a digital version of these materials. It is a small but significant step towards environmental sustainability.
The peak season is an opportunity not only to improve sales but your overall operations as well. QR code packaging is one of the innovations that you can incorporate to your processes to simplify marketing, after-sales, engagement, and even repeat orders–all these with just a simple scan of a code.
ALSO READ: QR Code vs. Barcode: The Differences Every Manufacturer Should Know
Use QR code packaging not only during the peak season. It is an easy-to-implement innovation that can help achieve your business goals. Ready to embrace this technology and the benefits it brings? Elixir is a trusted QR code solutions provider. As an accredited supplier of Linx, it has a wide selection of machines that cater to every business’ printing and coding requirements. Contact us now to know how we can assist you.