One of the nightmares that people in the manufacturing business may have is dealing with product recalls. For one, it will have a negative impact on a brand which may result in lower customer satisfaction and loyalty. Most of all, it would also mean loss of revenue.
However, you don’t have to go through this inconvenience. Thanks to product serialization.
What is Product Serialization?
It is a procedure wherein a unique identity is assigned to the products you sell. This is done by affixing a unique code to each item. The code may be in the form of QR Code, RFID, and others. They work by allowing you to identify your products and help you with tracking.
There are many things that you have to know about product serialization and you can start by learning its key benefits. Read on.
6 Key Benefits of Product Serialization
1. Accurate Product Tracking. With product serialization, items are given individual unit serial numbers so you are able to track each of your products with accuracy.
2. Proper Product Distribution. Avoid the occurrence of product diversion. With product serialization you are able to direct to the distribution channel you target and avoid product diversion.
3. Improved Product Assessment. The unique identifiable codes affixed on your products can use a format that will allow consumer interaction. This will help in the accurate assessment of your product’s performance based on the data that you’ll be able to collect.
4. Product Authenticity Protection. Nowadays, a lot of manufacturers deal with the problem of counterfeiting. Product serialization can protect your brand from this problem and ensure that only original products will reach your customers.
5. Easy Product Inventory. While inventory management is usually a tedious task, you can handle it better with the help of product serialization. With the unique codes, you will be able to get a better estimate of your supplies and determine your sales at the same time. This is also an effective way to have an accurate forecast of product demand.
6. Efficient Product Recall. In spite of strict procedures, there are instances when quality control checks fail. This is something that you have to act on immediately. With product serialization you can avoid delays in product recall as you are able to identify the distribution channels where the problem products are. In the end it will help control whatever negative impact your brand may bear.
ALSO READ: The Importance of a Barcode System in Pharmaceutical Products
Product serialization gives you less to worry about your brand. It’s like finding someone who can help you stay on top of your supply chain and maintain a good image for your brand.
Are you in search of a product serialization supplier? Elixir Industrial offers high-quality product coding solutions that meet the needs of your business. Leave us a message to learn more about our products or to inquire about our products.
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