A Quick Response Code (or QR Code) has made online transactions for consumers easier. You can easily scan a QR code when buying medicines, grocery shopping, paying bills, and banking transactions. This type of barcode can store lots of data which can be useful if you are a brand marketer who wants to promote your products in an innovative but easier way. With a simple scanning of a QR code on packaging, consumers can read quickly the detailed information about the product.
In today’s digital era, marketers can use a QR code to stand out among their competitive brands. They must keep in mind that consumers use their smartphones when they check on goods and services that interest them. As a marketer, creating a QR code on product packaging is a good way of engaging consumers with your products instantly. For consumers, aside from the creative content presentation, how much information they can learn about the product through a QR code is important. This article shares 6 benefits of using a QR code on packaging when making product purchases.
6 Advantages of QR Code on Packaging
1. An Easy Way to Encourage Consumer Engagement.
Using a QR code on packaging can encourage consumers to engage with a specific brand and learn more information about its features and benefits. By simply scanning the QR code, the consumer is redirected to a webpage that provides additional information about a product. This is beneficial for brands to share more details without overfilling the product package. The innovative presentation of details can affect consumers in choosing a particular brand over the others. There are many fun and creative ways for brands to use QR code on packaging to elevate consumer experience such as:
- Connect QR codes to contests that consumers can join and win products to promote the brand.
- Video linkages with QR code on packaging for product demonstrations and to explain its benefits to consumers.
- Share delicious and simple-to-prepare food recipes and cooking demos that can incorporate the product.
- Link QR codes to manual instructions with a visual representation of how to build your products. It is useful for international consumers who speak different languages.
- For multilingual manuals, you can have a QR code on product packaging which can be scanned and the consumers will be redirected to a product manual transcribed in their native language.
- Scanning the QR code on packaging can give free music downloads to consumers.
2. Alternative for Customer Feedback and Support.
It is easier for consumers to scan the QR code on packaging and they immediately end up on a feedback landing page. They can quickly write down their complaints, service issues, reviews, and suggestions. Brands must read the feedback and reach out to the affected consumers to solve the problems and improve their brand.
3. Faster Product Inventory and Tracking.
QR code on packaging is a more convenient way for brands to put serial numbers and other product information for easy inventory. You can also track the exact number of scans and check valuable customer feedback. QR codes also help brands to track which markets, stores, or dealers are selling more of their products as well as track the promotions that consumers are most interested in through the number of scans and returning information from the consumer.
4. Provides Essential Data for Marketing Campaigns.
Brands put a lot of time and effort into marketing their products. They need to obtain the necessary information in every campaign on how a particular good performs in the market compared to other competitors. Brands can collect relevant data from the QR code on packaging which they can analyze and use in planning their marketing campaigns. These valuable data including customer profiles, buying behavior, and preferences can give the marketing team a real picture so they can create effective brand strategies on how to increase their product sales.
5. Business Information can be Updated in Real Time.
You can edit the URL of your codes even if the product packaging is in its final printed form. This saves you from worrying that consumers will get the wrong information. If you need to change your business hours immediately, all you have to do is edit the link of your QR code on packaging with the updated information. Every scan of your product packaging will now show the new information once this is edited.
6. More Sustainable than Using Paper and Ink.
You can help save the environment by being sustainable in your marketing strategy. A QR code on packaging where you can simply scan valuable information about a product is more eco-friendly than printing the same messages using more paper and ink. It is also easier to change a QR code if you want to make an update or edit without printing new packaging which can cost more money.
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Creating QR code on packaging is an innovative and convenient way for brands to reach out to their consumers and vice versa. While brands can share valuable information about their product through QR codes, scanning them can enhance the overall consumer experience through fun strategies like games and instructional demos. QR code on product packaging also make it easier for consumers to engage and give feedback for brands to improve on their products which they can use for their promotional campaigns. A QR code must be mobile-friendly and placed where it is easily located on the packaging.
Elixir is a reliable supplier of industrial equipment such as Thermal Transfer Overprinters (TTO) which are used for coding onto packaging films and self-adhesive labels in industries such as snack foods, fresh produce, and confectionery. It can print important information like logos, product descriptions, ingredient lists, nutritional panels, and barcodes. Its Linx printer series can efficiently print on flexible packaging. Are you in need of a TTO for your business needs? Choose from Elixir’s selections.